Statement

Our philosophy
Slogan
Do right & delight.
Mission
Want to create,
want to delight.
  1. First, dive into technology and get to know it.
  2. Next, make something that can only be made by you.
  3. Then, create something that all can enjoy for many years to come.
Spirit
Defeat dilemma.
When taking on unprecedented tasks and aiming for high standards, there are often dilemmas.
We are a company that accepts these barriers, and delights in overcoming them.
The concept behind our logo is 'diversity' and 'playfulness'. As if jumping out of a toy box, building block-like shapes form a “D”, which is the first character of the company name.
The primary colors used express playfulness. Each can be combined creating other colors, which reflects how our appreciation for individualism and the diversity it brings into our company culture.
Q&A
Q.
How do you judge whether or not something is “right”?
That’s a difficult one. I guess you have to constantly question yourself, “what is right”, as you continue working. I don’t think we can set clear criteria for this. People do make mistakes, and people will have different criteria from yours. The only way to stay “right” is by willing and trying to stay “right” by understanding your status quo, and making adjustments if necessary (“refactoring” might be the right computer terminology).
Q.
What do you mean by “enjoying your work”?
“Enjoying your work” does not mean that you can just sit back and chill. Our company will continue creating a business model, a business strategy and an organizational strategy that enables individuals to enjoy their work. I also hope the individuals them selves can positively engage in their work.
Q.
What do you mean by “Defeat dilemma”?
Dilemma, is a dilemma. According to Wikipedia, it "is a problem offering two unrelated possibilities, neither of which is unambiguously acceptable or preferable”. I feel that we face so many dilemmas as we work. And I think what is intriguing is how we get over or deal with these dilemmas, so that’s where our “Defeat Dilemma” comes from.
Q.
Why do you think diversity is important?
Well, more than I think diversity is important, I believe that things are more interesting if there is diversity. Curiosity is one thing I would like my employees to have, and I think that the environment would become less stimulating if you stay in a standardized, homogenous environment. If you are going to be working for a long time, you will face different stages in your life and your values may change, and I believe a standardized working environment will make things complicated in that case. That’s why we’re striving to create an environment that embraces diversity.
Q.
Are you able to follow your philosophies?
We have set the philosophies so that we can go back to them whenever something happens.  I do not think all employees are being able to follow and practice these philosophies, but I do hope that they at last have them in mind.
Q.
Do you have anything for the stakeholders?
This is a definition for our selves, and not for the stakeholders. However, this does not mean that we will neglect them, and I think that can be understood from our philosophy.
Q.
Do you set any numerical goals or targets?
Not really. Setting numerical goals can sometimes be useful as means, but we will not use it as ends at least for now, since we do not think it is essential.